Alex Hladkyi,
Product Designer

Designed the MVP driver app for Axenor.ai to improve Class A truck fleet safety through positive behavioural reinforcement. Replacing traditional punitive systems, the app translates real-time telematics data into gamified streaks and percentile-based rankings, linking safe driving habits to weekly financial bonuses.

At USC I designed a multi-platform software ecosystem for industrial truck and rail scales that integrates real-time sensor data into a dynamic 3D operator interface. By pairing this visual telemetry with intelligent auto-suggestions, the solution reduces manual data entry bottlenecks and accelerates vehicle throughput for station operators, owners, and drivers.

At Appsuite, I led end-to-end product design for its B2B2C hospitality SaaS ecosystem, driving major updates across its dual-facing platforms. I orchestrated a comprehensive, fully responsive overhaul of the back-office CRM/CMS to optimize complex restaurant operations, while simultaneously engineering a scalable color system and streamlined ordering flow for the customer-facing web app to simplify white-label client customizations.

Additionally, I created custom white-label designs for larger business clients, designed new features for legacy software versions, and worked on an internal web tool that digitized and automated provisioning, billing, and equipment purchase orders with the company's partners.

Designed the MVP mobile app for LawLink, a legal tech platform connecting clients with legal professionals. Functioning as the sole designer from initial discovery to developer handoff, I worked on a dual-sided experience featuring a free consumer portal and a premium directory for subscribing attorneys. The core innovation centred on a ride-hailing-inspired emergency feature, allowing users to instantly broadcast their live audio and geolocation to nearby lawyers for immediate, real-time legal assistance.

Designed the v1.0 mobile app for Spiral, a Basecamp-inspired task manager tailored for event organizers and on-site production teams. Serving as the sole UX/UI designer from discovery to interactive prototyping, I structured a multi-event dashboard that provides coordinators with a bird's-eye view of task progress and automated problem alerts. To streamline operations, I designed a decentralized communication system featuring contextual task-based chats and a cross-team request framework that empowers field staff to resolve issues directly without interrupting coordinators.

Led the mobile product design for Attorneys on Demand, translating a complex, national web-based court appearance service into an intuitive universal app. Functioning as the sole designer from user flows to high-fidelity UI, I structured a tabbed, bottom-action navigation tailored for high-reachability on the go. The solution streamlines real-time case management by introducing prominent case update indicators and persistent data caching, ensuring critical legal notes and document uploads are safely stored until completion.

Designed the new mobile experience of Fannex, a live event fan engagement platform used by professional sports teams. I designed the new mobile app around a content-rich home feed and context-aware dynamic elements that automatically adjust based on game schedules, real-time scores, and physical stadium check-ins. The redesign focused on dual use cases: fast-paced, high-distraction stadium environments and casual at-home interaction. I also introduced an adaptable visual system for seamless white-label team branding.

For Zyda I worked on UX/UI updates for the merchant configuration portal of a food order processing service. Working within the constraints of the Ant Design system, I tackled the complexity of real-time dual-language management by engineering a parallel English/Arabic layout for the menu setup module. This structural update eliminated toggle friction for administrators, creating a significantly less error-prone onboarding and menu-building workflow.